Wake up Hotels vs Helllo Model
How many more one-sided policies are we willing to accept?
A recent clause from Zomato’s reservation platform states that when a customer cancels a booking and a cancellation fee is charged, the fee is retained by Zomato rather than the restaurant.
But let’s be clear:
• The restaurant held the table.
• The restaurant blocked inventory.
• The restaurant planned staffing.
• The restaurant lost the sale.
The opportunity loss belongs to the restaurant not the platform.
And this is not an isolated issue. It is part of a larger pattern many operators have experienced over the years.
Restaurants are increasingly pushed towards:
• Paid visibility instead of organic discovery.
• Sponsored listings instead of merit-based rankings.
• Deep discounting at the expense of profitability.
• Rising marketing spends just to maintain existing business.
• Constant pressure to participate in platform-led campaigns.
Meanwhile, restaurants continue to carry the operational risk, rising costs, labour challenges, rentals, compliance, and guest experience responsibilities.
Restaurants existed before aggregators. Customers dined out before aggregators.
Technology should strengthen hospitality businesses, not create dependence on costly visibility and one-sided commercial terms.
This is bigger than one cancellation fee clause. It is about ensuring restaurants have a fair voice in shaping the future of our industry.
If you are a restaurateur, hotelier, chef, cloud kitchen operator, or hospitality professional who believes these issues deserve collective representation, comment below or message me.
Perhaps it is time for an industry working group to document these concerns, share experiences, and engage with platforms collectively rather than individually.
Real partnerships require fairness, transparency, and shared value.
The future of hospitality cannot be built on shrinking restaurant margins.
Helllo App is now here to help on all the above issues, with Zero% Commission or Brokerage with no hidden charges or clauses. And no compulsory Discounting.
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#RestaurantIndustry #Hospitality #NRAI #RestaurantOwners #FoodBusiness #IndianHospitality #RestaurantsofIndia #nahar
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